British string makers Rotosound are celebrating 50 years in business with a huge redesign.
The all-new Rotosound look will jump off the shelf of your local music shop the next time you pop in for a set of strings.
Boasting a distressed Union Jack motif to highlight Rotosound´s reputation as a major British rock and roll brand, each string packet is now easy for players of different styles to identify thanks to the musicians that feature prominently within the designs.
From the silver rock guitarist featured on the packaging of new Roto British Steels (£6.95), the indie-styling of the new Pure Nickel set (£9.95) to the acoustic soloist of the Tru Bronze range (£5.95), players will be left in no doubt as to which Rotosound strings are ideal for them.
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“There’s three of us playing guitar in Foo Fighters… A lot of tone details can get lost, which is what drew me to the Cleaver – that P-90 cut”: Chris Shiflett on how he found his weapon of choice with his Fender Cleaver Telecaster Deluxe
“People have used it as their wedding song. I often think, ‘Hey, did you listen to the lyrics?’”: The classic number one hit with a sting in its tail
