McDonald's customers in Amsterdam got a surprise recently, when they were given placemats that doubled-up as music production controllers.
Printed with conductive ink and connecting wirelessly to a smartphone, the McTrax mat enables you to trigger loops in a variety of styles, apply effects, adjust the tempo and even record your own voice.
This isn't the first time we've seen a paper controller, of course: we briefed you on Novalia's Printed MIDI concept in 2015.
The McTrax mat was created by This Page Amsterdam in conjunction with TBWA/Neboko, but sadly, we haven't heard of any plans to roll it out worldwide. We guess our Return of the (Big) Mac remix will just have to wait...
(Via The Next Web)
“An enhanced application that is nonetheless reassuringly familiar and reasonably priced”: Native Instruments Traktor Pro 4 review
"The last 5 or 10 per cent drove me crazy - at one point I had about 130 mixdowns... I’ve come to realise that the perfect mix doesn’t exist": Ben Böhmer on overcoming perfectionism in production
![A comped image with a young George Harrison [left] onstage with the Beatles in Hamburg, a Gretsch Duo Jet strapped to his shoulder. On the right is his Futurama electric](https://cdn.mos.cms.futurecdn.net/b8Kr55ksRwtGJHnbs2GZvg-1280-80.jpg.webp)
“An enhanced application that is nonetheless reassuringly familiar and reasonably priced”: Native Instruments Traktor Pro 4 review
"The last 5 or 10 per cent drove me crazy - at one point I had about 130 mixdowns... I’ve come to realise that the perfect mix doesn’t exist": Ben Böhmer on overcoming perfectionism in production
