"Auto-Tune must die" says blog
Jay-Z inspires new campaign
Poor old Auto-Tune. For a while, everyone thought it was rather clever; now it seems to be taking the blame for all the world's ills.
Inspired in part by Jay-Z's recently leaked song Death of Auto-Tune, a new blog of the same name has been set up, listing reasons why the plug-in "must die".
Among those cited thus far are: so rappers can stop singing; so T-Pain can never buy anything again; your girlfriend will get hotter; and, perhaps most controversially, because The Bible says so.
Meanwhile, the people who've put the blog together say: "As true hip-hop fans who remember the gritty sounds of Wu-Tang or the kick snare signature Dr. Dre beats, we refuse to sit back and watch hip-hop go down the tubes with Auto-Tune.
"If you are a true hip-hop fan please join us. Embrace us. Twitter with us. Together we can make a difference. And now on to the reasons why Auto-Tune should die…"
As you'll no doubt gather, there's a tongue-in-cheek element to this, but it is incredible just how ubiquitous - and, in this case, loathed - Auto-Tune has recently become.
Coming soon: why Melodyne must be hung, drawn and quartered.
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(Via Idolator)
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I’m the Deputy Editor of MusicRadar, having worked on the site since its launch in 2007. I previously spent eight years working on our sister magazine, Computer Music. I’ve been playing the piano, gigging in bands and failing to finish tracks at home for more than 30 years, 24 of which I’ve also spent writing about music and the ever-changing technology used to make it.