If you’ve managed to avoid the bombardment of TV, radio and online ads, you may be blissfully unaware that today is Prime Day. While the 48-hour deals marathon might be an Amazon invention, that’s not stopped every other shop getting in on the action. We think this year is the best ever for musicians, with a number of non-Amazon retailers in the UK lining up their own sales, with plenty of brilliant offers to shout about.
Honestly, Prime Day music deals are usually thin on the ground at Amazon, unless you’re stocking up on accessories and perishables like guitar strings, so it often pays to look to competing sales for better deals on things like electric guitars, electronic drums and home studio such as audio interfaces. This has always been a worthwhile strategy in the States, but less so in the UK. But that’s all changed for 2024 with a number of shops trimming prices in an obvious nod to Prime Day. These are the anti-Amazon sales to shop today.