Reports spread yesterday that a new Smashing Pumpkins track, FOL, was set to be aired as part of a Hyundai car commercial directly before the kick off of Super Bowl XLIII on Sunday 1 February.
However, it now seems that Hyundai have moved the advert to a less costly slot during the pre-game build up.
Pumpkins fan blog Hipsters United first unearthed the story on 27 January, but this morning, Idolator reports that the tough financial climate has forced Hyundai to reconsider the marketing spend on its new sports coupe, the Genesis.
Notably, Pumpkins mainman Billy Corgan seems to have changed his stance with regard to the use of his music in commercial advertising. Back in 1993, the band were rumoured to have resisted an approach from Levi's to use their breakthrough single Today in an advertising campaign.
As recently as March 2008, Corgan sued Virgin Records over the label's unauthorised licensing of his band's music to Pepsi for a promotion. At the time, Corgan cited "this kind of crass commercialism and exploitation" as undermining the "message of honesty, artistic integrity and alternative non-mainstream culture" that the Smashing Pumpkins had spent a career crafting.
Unexpectedly, news also surfaced yesterday that Bob Dylan's classic protest anthem Blowin' In The Wind is set to be used to soundtrack an advertising campaign by UK-based ethical banking and retail firm, the Co-operative Group.
Oh well, at least it's not Nickelback.
