Italia introduces Fiorano, Modulo and Imola designs
Two guitars and one bass on the way
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Italia Fiorano Guitar (Sunburst)
Check out these three brand new models - the Fiorano, Modulo Tipo 3 and Imola 4 - from (the misleadingly-monikered) UK guitar brand Italia. As with all of its guitars the latest additions have been designed by Trev Wilkinson, the name behind Fret-King, and feature various quirks to help set them apart from the rest of the pack in a fiercely competitive price bracket.
Click through the gallery to take a look at the new models and read the press release.
Italia Fiorano (Sunburst)
PRESS RELEASE: The Italia Fiorano (£549 UK RRP) continues Trev's love affair with the P90 pickup, featuring a pair of Wilkinson W90 Dog Ears. Combining these with hollow mahogany body construction and a spruce top gives the Fiorano a great, rich tone that's full of sustain and sophistication – and is also stunningly versatile.
The set neck is maple, with a rosewood fingerboard of 22 frets, and there's lashings of chrome hardware to perfectly set off the two available finishes: Cream or Tobacco Sunburst. If early rock and roll, rock, pop, indie or jazz is your thing, you'll love the Fiorano!
Tech specs
Top: Spruce
Body: Mahogany
Neck: Maple, Set
Fingerboard: Rosewood
Frets: 22, medium jumbo
Machines: Italia die-cast tuners
Scale Length: 635mm/25 inches
Pickups: 2 x Wilkinson Dog Ear
Bridge: Tune-O-Matic with Italia trapeze tailpiece
Controls: Volume, Tone, 3-way selector

Italia Fiorano Guitar (Cream)
PRESS RELEASE: The Italia Fiorano (£549 UK RRP) continues Trev's love affair with the P90 pickup, featuring a pair of Wilkinson W90 Dog Ears. Combining these with hollow mahogany body construction and a spruce top gives the Fiorano a great, rich tone that's full of sustain and sophistication – and is also stunningly versatile.
The set neck is maple, with a rosewood fingerboard of 22 frets, and there's lashings of chrome hardware to perfectly set off the two available finishes: Cream or Tobacco Sunburst. If early rock and roll, rock, pop, indie or jazz is your thing, you'll love the Fiorano!
Tech specs
Top: Spruce
Body: Mahogany
Neck: Maple, Set
Fingerboard: Rosewood
Frets: 22, medium jumbo
Machines: Italia die-cast tuners
Scale Length: 635mm/25 inches
Pickups: 2 x Wilkinson Dog Ear
Bridge: Tune-O-Matic with Italia trapeze tailpiece
Controls: Volume, Tone, 3-way selector

Italia Imola 4 Bass (Black)
PRESS RELEASE: One for bass players who think outside the box, the Imola 4 is part 60s, part 21st century. Striking to look at and ergonomic to play, it features a classic pickup layout of two Wilkinson WBJ pickups, giving you access to the most essential bass sounds around, and a little something extra thanks to the Imola's acoustic chambering to its korina body.
Available in Black and Tobacco Sunburst finishes (both £569 UK RRP), the Imola really stands out from the crowd, especially in the way its distinctive f-hole takes a bite out of the scratchplate! If you're hungry for a bass you can sink your teeth into, the Imola is certainly worth a try.
Tech specs
Body: Korina
Neck: Hardrock Maple, bolt-on, 34-inch scale
Fingerboard: Rosewood
Frets: 22, medium jumbo
Inlays: None
Machines: Wilkinson WJ350
Bridge: Wilkinson WBBC
Pickups: Wilkinson WBJ
Controls: Two Volume, Master Tone

Italia Imola 4 Bass (Tobacco Sunburst)
PRESS RELEASE: One for bass players who think outside the box, the Imola 4 is part 60s, part 21st century. Striking to look at and ergonomic to play, it features a classic pickup layout of two Wilkinson WBJ pickups, giving you access to the most essential bass sounds around, and a little something extra thanks to the Imola's acoustic chambering to its korina body.
Available in Black and Tobacco Sunburst finishes (both £569 UK RRP), the Imola really stands out from the crowd, especially in the way its distinctive f-hole takes a bite out of the scratchplate! If you're hungry for a bass you can sink your teeth into, the Imola is certainly worth a try.
Tech specs
Body: Korina
Neck: Hardrock Maple, bolt-on, 34-inch scale
Fingerboard: Rosewood
Frets: 22, medium jumbo
Inlays: None
Machines: Wilkinson WJ350
Bridge: Wilkinson WBBC
Pickups: Wilkinson WBJ
Controls: Two Volume, Master Tone

Italia Modulo Tipo 3 Guitar (Sparkle Red)
PRESS RELEASE: The Modulo Tipo 3 is an impressive melee of ultra sparkle and pearloid, with its doublecut agathis body (and tolex back with pearloid guitar-shaped back plate, naturally) sporting a soapbar P90-style bridge pickup housed in an arty triangular scratchplate.
The Modulo features 22 frets and a super-smooth Wilkinson vibrato bridge for all the bends and wobbles you can handle. Coming in two stunning finishes – Sparkle Red and Sparkle Black (both £449 UK RRP) – you can see where Trev's coming from when he says: “Guitars don't come much wilder than this! Classic double-cutaway layout with styling cues from the planet ZOG!”
Tech specs
Body: Agathis Tonewood, Tolex back with pearloid guitar-shaped back plate
Neck: Hardrock Maple, Bolt-On
Fingerboard: Rosewood
Frets: 22, medium jumbo
Scale Length: 648mm/25.5-inches
Machines: Italia locking tuners
Pickups: Wilkinson WHHS
Bridge: Wilkinson VS50K-2
Controls: Volume, 2 x Tone, 5-way selector
Finishing: Mother of Pearloid back with Sparkle top

Italia Modulo Tipo 3 Guitar (Sparkle Black)
PRESS RELEASE: The Modulo Tipo 3 is an impressive melee of ultra sparkle and pearloid, with its doublecut agathis body (and tolex back with pearloid guitar-shaped back plate, naturally) sporting a soapbar P90-style bridge pickup housed in an arty triangular scratchplate.
The Modulo features 22 frets and a super-smooth Wilkinson vibrato bridge for all the bends and wobbles you can handle. Coming in two stunning finishes – Sparkle Red and Sparkle Black (both £449 UK RRP) – you can see where Trev's coming from when he says: “Guitars don't come much wilder than this! Classic double-cutaway layout with styling cues from the planet ZOG!”
Tech specs
Body: Agathis Tonewood, Tolex back with pearloid guitar-shaped back plate
Neck: Hardrock Maple, Bolt-On
Fingerboard: Rosewood
Frets: 22, medium jumbo
Scale Length: 648mm/25.5-inches
Machines: Italia locking tuners
Pickups: Wilkinson WHHS
Bridge: Wilkinson VS50K-2
Controls: Volume, 2 x Tone, 5-way selector
Finishing: Mother of Pearloid back with Sparkle top

Italia Modulo Tipo 3 Guitar (Sparkle Black) - Back
PRESS RELEASE: The Modulo Tipo 3 is an impressive melee of ultra sparkle and pearloid, with its doublecut agathis body (and tolex back with pearloid guitar-shaped back plate, naturally) sporting a soapbar P90-style bridge pickup housed in an arty triangular scratchplate.
The Modulo features 22 frets and a super-smooth Wilkinson vibrato bridge for all the bends and wobbles you can handle. Coming in two stunning finishes – Sparkle Red and Sparkle Black (both £449 UK RRP) – you can see where Trev's coming from when he says: “Guitars don't come much wilder than this! Classic double-cutaway layout with styling cues from the planet ZOG!”
Tech specs
Body: Agathis Tonewood, Tolex back with pearloid guitar-shaped back plate
Neck: Hardrock Maple, Bolt-On
Fingerboard: Rosewood
Frets: 22, medium jumbo
Scale Length: 648mm/25.5-inches
Machines: Italia locking tuners
Pickups: Wilkinson WHHS
Bridge: Wilkinson VS50K-2
Controls: Volume, 2 x Tone, 5-way selector
Finishing: Mother of Pearloid back with Sparkle top
Matt is a freelance journalist who has spent the last decade interviewing musicians for the likes of Total Guitar, Guitarist, Guitar World, MusicRadar, NME.com, DJ Mag and Electronic Sound. In 2020, he launched CreativeMoney.co.uk, which aims to share the ideas that make creative lifestyles more sustainable. He plays guitar, but should not be allowed near your delay pedals.
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