In pictures: Fender Jazzmaster players

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We celebrate the surf-inspired solidbody that became an alt-rock icon

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More about electric guitars
NAMM 2025 guitar, amp and pedal highlights

Game-changers, trends, innovations, revivals and show-stoppers: the key guitars, amps and pedals of NAMM 2025
Sophie Lloyd with her signature Keisel guitar which is being auctioned off to raise money for animal and wildlife charity Pasadena Humane Society

“PHS are a critical lifeline for pets impacted by the Los Angeles fires”: Sophie Lloyd is auctioning a signed and stage-played signature Kiesel in fundraiser for Pasadena Humane Society
Schecter Red Dawn series: five guitars, finished in gloss black with red trim, lined up for a family photo against the wall.

“Brutal looks, razor-sharp tone, and unbeatable playability”: Schecter’s unveils the Red Dawn series, sleek and shreddable S-styles with baritone, 7-string and EverTune options – and multi-voiced Fishman Fluence humbuckers as standard
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