
Gibson had another impressive NAMM with a strong showing of 2020 models across the board, but there's no doubt it hit a rocky patch with its public image last year with the Play Authentic video controversy.
If you ask me what I’d like to have done differently, it’s that.
Gibson CMO Cesar Gueikian
As the presenter of that video, Gibson Director of Brand Experience Mark Agnesi took the brunt of the online criticism from the guitar playing community, but now in an interview with Guitar.com, his colleague, Chief Merchant Officer Cesar Gueikian has put his hands up to it.
“Mark Agnesi is one of the most knowledgeable and amazing Gibson guys, and I’ve learned so much from him over the years as his client," Gueikian started. "I’ve got a lot of vintage Gibsons from the 50s and 60s that I bought from him. And I always relied on him for knowledge, because I’m a nerd and I want to learn things.
“But I personally made the mistake of having Mark do that video, and if you ask me what I’d like to have done differently, it’s that. At the end of the day, our objective is for us to protect our fans, and when someone buys a Gibson they expect the quality of a Gibson, and that’s a good thing."
And he countered that it was the method of delivery that didn't help their cause.
“But using social media to try and deliver the message was probably my biggest mistake, and in hindsight, I think I shouldn’t have done that. What I was trying to do… I didn’t see it as us being ‘threatening’ or anything like that.
“We want our fans to buy our guitars because they believe we are making the highest quality instruments and that they are made to a higher quality standard than any other manufacturer. And all we wanted to do was to protect them from anything that could be misleading.”
Get the MusicRadar Newsletter
Want all the hottest music and gear news, reviews, deals, features and more, direct to your inbox? Sign up here.
Rob is the Reviews Editor for GuitarWorld.com and MusicRadar guitars, so spends most of his waking hours (and beyond) thinking about and trying the latest gear while making sure our reviews team is giving you thorough and honest tests of it. He's worked for guitar mags and sites as a writer and editor for nearly 20 years but still winces at the thought of restringing anything with a Floyd Rose.

“We’ve taken everything great about the original Ditto Looper and made it even better”: TC Electronic’s Ditto 2 Looper is as simple as looping gets – but there is more than meets the eye to this super-compact, single-knob stompbox
![Jackson American Series Soloist SL2 DLX: The latest US-made S-style from the high-performance guitar brand offers the Soloist with a Floyd Rose or Hipshot hardtail bridge, and [from left] in Porsche Grey, Black, Lemon Ice and Snow White finishes, with colour-matched headstocks.](https://cdn.mos.cms.futurecdn.net/s3oxYdFPnKaybptS4DKzdG-840-80.jpg)
“For fans of fast, aggressive playing, this is a game-changer”: Jackson unveils the American Series SL2 DX – a top-tier US-built shredder with the choice of a Floyd Rose or Hipshot hardtail