Looking for a great Prime Day guitar deal? Skip Amazon and head to Fender for 10% off Ultra and 20% off Squier Affinity models

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With as much as $220 off select guitars there's no need to visit Amazon this Prime Day

Pink Fender guitar on a pink background
(Image credit: Fender)

The Prime Day music deals have well and truly begun, but we've managed to find a stellar sale that's nowhere near Amazon! Fender is offering a fantastic 10% off their Ultra range, along with discounts of 10% on selected Squier Contemporary models and 20% off numerous Squier Affinity guitars and basses. 

You'll find a variety of guitars on sale at the official Fender site, from high-end to budget-friendly options, including Strats, Teles, and offsets. Additionally, there are great discounts on accessories, pedals, and upgrades such as electric guitar pickups, guitar straps, bridges, and locking tuners.

Fender.com: 10% off Fender American Ultra

Fender.com: 10% off Fender American Ultra
The American Ultra series is a perfect blend of beauty and functionality. Offering a unique "Modern D" neck profile, Ultra rolled fingerboard edges, and a tapered neck heel for comfortable playing, a 10"-14" compound-radius fingerboard with 22 medium-jumbo frets, Ultra Noiseless Vintage pickups, and sculpted rear body contours, these are contemporary guitars for contemporary players. 

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Fender.com: 10% off Squier Contemporary

Fender.com: 10% off Squier Contemporary
The Squier Contemporary series features Squier SQR Atomic humbucking pickups with coil-split options, a roasted maple neck, and a double-locking tremolo by Floyd Rose. It also boasts stealthy black hardware and a sleek painted headstock with chrome logos.

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Fender.com: 20% off Squier Affinity

Fender.com: 20% off Squier Affinity
Looking for a super affordable guitar that doesn't compromise on quality? Look no further than the brilliant Squier Affinity series. Featuring everything from Strats to Teles, Starcasters, and Jazz Basses, there's something for everyone here. 

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Daryl Robertson
Daryl Robertson
Senior Deals Writer

I'm a Senior Deals Writer at MusicRadar, and I'm responsible for writing and maintaining buyer's guides on the site - but that's not all I do. As part of my role, I also scour the internet for the best deals I can find on gear and get hands-on with the products for reviews. My gear reviews have been published in prominent publications, including Total Guitar and Future Music magazine, as well as Guitar World.com. I've also had the privilege of interviewing everyone from Slash to Yungblud, as well as members of Sum 41, Foo Fighters, Feeder, Fever 333 and many more. 

I have a massive passion for anything that makes a sound, particularly guitars, pianos, and recording equipment. In a previous life, I worked in music retail, giving advice on all aspects of music creation and selling everything from digital pianos to electric guitars, entire PA systems, and ukuleles. I'm also a fully qualified sound engineer who holds a first-class Bachelor's degree in Creative Sound Production from the University of Abertay and I have plenty of experience working in various venues around Scotland.