The Percussion Marketing Council injected a bit of glamour into its NAMM press conference on day two by inviting Chad Smith to talk about the new PMC initiative he's involved in.
The 20/10 scheme will see the Chickenfoot and RCHP drummer visit schools to deliver talks and clinics in the hope of inspiring more young people to take up an instrument.
Which is considerably more exciting than the music lessons they had at our school. Check out Chad's bit at the conference in the video above.
-------------------------------------------------------------------------------------------------------------------
Liked this? Now read: 10 best acoustic guitars under £300 and The best music-making apps on the iPhone
"Anybody who thinks they can do exactly the same thing they did 50 years ago is mad": Deep Purple's Ian Paice and others on the demands of playing drums in your 60s and 70s
"It was a fair fight that I got thrown out of the band for, because Moon came for me with a tambourine": When Roger Daltrey was fired from The Who at the worst possible time in 1965
