We're getting close to 1 April, but we're not there yet, so we're going to have to assume that The Scenthesizer - a new technology that was originally conceived by Heineken - is for real.
We're told that this "allows DJs to control the diffusion of specially curated fragrances that sync with the varying moods of their set". Apparently, scent can be broken down into top, middle and bass notes, and these can be combined to create 'compositions of smells', if you will.
It's all explained in the very earnest video above, which refers - rather brilliantly - to things called scent cannons. Could this be the next big thing in DJing, or do you think the idea stinks?
“An enhanced application that is nonetheless reassuringly familiar and reasonably priced”: Native Instruments Traktor Pro 4 review
"The last 5 or 10 per cent drove me crazy - at one point I had about 130 mixdowns... I’ve come to realise that the perfect mix doesn’t exist": Ben Böhmer on overcoming perfectionism in production
